Every company describes themselves as unique, forward thinking, innovative, and creative and most founders like to believe that their company is changing the world or being revolutionary in someway, but the truth is most companies (including us, if we’re being honest) aren’t... Not yet!

We know that words on a screen can’t really give you much insight into who we are or what we’re about, but we will give it a go anyway. So, let’s start with the basics. SmartLabs is a product development company. We work as a pseudo agency, developing our own products and services by taking advantage of what we believe to be shortcomings in a range of markets.

We are very commercially driven, and maintain a start up feel with as little red tape as possible. We strongly believe in supporting and developing talent while allowing people to be autonomous in their work.It’s estimated that you spend 35% of your entire conscious life at work. If that’s the case, then we believe that you should work in an environment that is almost as fun as it is professional.

We are big believers in ‘Work hard, play Hard’ and we understand that in order to get the best out of each other we also need to enjoy each other’s company. At SmartLabs, we know that most smiles are started by another smile. And we live by it.


What we're good at

  • THINK DIFFERENT We encourage imagination and attack each day as if it was the last one.
  • FIRE IN THE BELLY We’re always hungry to create something better and we don’t stop until we do.
  • CONSTANT EVOLUTION It’s not about where we end up, it’s about the road we take to get there.
  • FREEDOM We create and market our own products from scratch and we’re proud of it.
  • DIVERSITY We’re over 60 people from different backgrounds and our diversity makes us stronger.
  • HAVING FUN We have fun together. We believe in ‘Working hard, playing hard’ and we never get bored.

What we're not good at

  • RED TAPE We keep bureaucracy to a minimum so we can focus on what really matters.
  • MEDIOCRITY Being average will never be good enough for us. We believe in always aiming to be the best.
  • CONFORMISM We don’t simply accept things the way they come. Hard work can change the status quo.
  • 9-5 MINDSET We’re not your typical office. We get things done when they need to get done.
  • YES-MAN THINKING We don’t believe in saying yes just for the sake of it. Great ideas come from questioning.
  • CONVENTION We don’t follow the norm just for the sake of it. Our journey is about breaking boundaries.


If you are thinking about coming to work with us, then you should know that we only want to work with talented, driven, hardworking people who can see things the way we do. If that’s not you, then we are not the right place for you... No hard feelings and best of luck!

If it is you, we know that you can go and work in any of a dozen places… So why should you choose us? Pablo Picasso produced over 50,000 pieces of art in his lifetime – he had no idea what item 46,505 would look like when he first put his pencil on a sheet of crisp paper… Neither do we.

People often ask us what we do, or where we will be in 5 years time. That is an impossible question for us to answer in a traditional way. We are on a journey, a journey with no end destination, no final stop, we are never ‘done’, we simply keep evolving.

We know where we need to get by tomorrow or by next week. We even know where we want to be next year, but beyond that, we don’t really know. But we do know that each stage along the way is taking us closer to the one after that. The team we build today will ultimately help us choose what roads to take tomorrow.


Albert Einstein once said that imagination is the highest form of research and we believe he was right. If you join us at SmartLabs, we expect you to think different, adapt, bring your own ideas to the table and help us shape the next stage of our business.

If you’d like to be part of our journey, come and talk to us.